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Case Study: Getting to the bottom of your website

The Brief Our client, a prominent leader in the Insurance sector, needed insight into their online presence. The chosen methodology also needed to evaluate the level of overall satisfaction when using...

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Is self service a waste of time?

The birth of self service More and more companies are trying to move with the times, and their shrinking budgets, by migrating their customers from traditional channels of service like call centers to...

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Why SMEs Can and Should Do Research

Following our previous piece on the downside of Internal Market Research, we’ve had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market...

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Agility: 14 Key insights for Agile Implementation

A must read! Understanding Agility  With business under perpetual pressure to achieve goals and satisfy ever-changing customer needs, companies need to engage in agile project implementation to be able...

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