Case Study: Getting to the bottom of your website
The Brief Our client, a prominent leader in the Insurance sector, needed insight into their online presence. The chosen methodology also needed to evaluate the level of overall satisfaction when using...
View ArticleIs self service a waste of time?
The birth of self service More and more companies are trying to move with the times, and their shrinking budgets, by migrating their customers from traditional channels of service like call centers to...
View ArticleWhy SMEs Can and Should Do Research
Following our previous piece on the downside of Internal Market Research, we’ve had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market...
View ArticleAgility: 14 Key insights for Agile Implementation
A must read! Understanding Agility With business under perpetual pressure to achieve goals and satisfy ever-changing customer needs, companies need to engage in agile project implementation to be able...
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